Ride for the Specialized Trail Crew

Specialized is going to hook up “a handful” of lucky riders this year with free access to 2010 Stumpjumper FSR bikes and sponsored MTB trips to hot trail locations. All you gotta do is prove you’re master of the Facebook or Twitter (or singletracks.com) and you just might get the gig.

Of course you don’t technically get to keep your Stumpjumper FSR – you just get to ride it for a year at which time you can decide to purchase it at a discount (what are they going to do with a used bike otherwise?). No specifics on how many people will be chosen for the crew or how many sponsored MTB trips will be offered but I suppose you can’t look a gift horse in the mouth.

The whole idea of giving bloggers / social network influencers mountain bikes to talk about online isn’t really a new one. In fact I ran my own (unsuccessful) campaign in 2007 to change my singletracks screen name in return for a new mountain bike. No one took me up on my offer which included hundreds of thousands of ad impressions, blog posts, and photos but I guess mountain bike companies hadn’t heard of the internet at that point 🙂

If you want to be considered for the program we’d love to help you out. Draft up a post about why you think you’re a good fit for the crew (more details about what Specialized is looking for) and we’ll see about posting your story on the #1 mountain bike blog or our forums. Then send Specialized a link to your post on singletracks.com – how’s that for targeted advertising!

Via bikehugger and cyclelicio.us.

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