Bike company case study: Raleigh

The Guardian has an in-depth article about the transformation going on at Raleigh these days and it’s pretty interesting from a business perspective. Personally, I didn’t realize: Raleigh is a British company Raleigh also makes Diamondback and Triumph bikes Raleigh has been making bikes for more than 100 years The article paints a picture not …
By Jeff Barber
Singletracks may receive compensation for purchases made through any affiliate links in this article.

The Guardian has an in-depth article about the transformation going on at Raleigh these days and it’s pretty interesting from a business perspective. Personally, I didn’t realize:

  1. Raleigh is a British company
  2. Raleigh also makes Diamondback and Triumph bikes
  3. Raleigh has been making bikes for more than 100 years

The article paints a picture not unlike that of many other bike companies: struggling for market share, barely profitable, and outsourced production. Take a look – good opportunity to play armchair-CEO…

 
Israel
Israel to Debut New Gravity Trails with 2021 EWS Qualifier Race
Mountain Bikes and Gear
Review: Showers Pass Refuge Jacket and Pant--the Perfect Fat Bike Shell
Community
Race Report: Inaugural Winter Park Fat Bike Race Series
Mountain Bike Trails
How to Find the Best Places to Snow Bike