Walmart Releases its own Mountain Bike Line, Priced at $398 and Less

Walmart just announced its own private label mountain bike line under the Ozark Trail name, featuring both youth and adult bikes priced between $198 and $398. The bikes are said to already be available in 3,000 stores worldwide and also at Walmart.com.

The aluminum-frame hardtails are offered with 24″, 27.5″, or 29″ wheels, though the 29er bikes do not appear to be available online just yet. Detailed build specs are not listed, though Walmart does point out that some of the components come from name brands including Shimano, SR Suntour, and Microshift. Both the youth and 27.5″ adult bikes appear to utilize a 1×8 drivetrain with a 30t chainring and 11-42t cassette. The bikes are also said to include mechanical disc brakes, 100mm suspension forks, and internal cable routing. The 29er comes with 29×2.35″ tires.

In another departure for the department store chain, the new line of mountain bikes will be offered in three sizes: small, medium, and large. The $298, 27.5″ bike is said to weigh 36.5 lbs, though it’s not clear which size this refers to.

A post on the Walmart website says, “In line with the core of Walmart’s brand promise, these bikes will help customers save money and live better at the same time. They’re not just affordable, they’re also equipped to handle some of the real rigors of mountain biking.”

Ozark Trail is a Walmart-owned brand, and takes its name from the Ozark mountains which surround the company’s headquarters in Northwest Arkansas. The brand says the launch was “inspired by the hundreds of miles of world-class trails surrounding its home in the Ozark Mountains,” and some of the marketing photos appear to have been shot on the trails in or around Bentonville.

This isn’t Walmart’s first foray into the mountain bike world. In 2019 the brand launched the Viathon brand of premium mountain, road, and gravel bikes.

In addition to bikes, Ozark Trail also has helmets and a bike tool kit available for purchase online. We’ve reached out to a Walmart rep to find out more about the bikes’ frame geometry and build specs, and will update this once we know more.

Update: Walmart has provided geometry for the 29er version of the Ozark Trail mountain bike. Information about the tire width and gearing was also added.