Jeff Barber

Jeff co-founded Singletracks with his wife Leah in 1998 and has been dedicated to sharing the mountain bike information that inspires others to take epic adventures ever since. He started mountain biking in high school and served in the US Air Force before devoting himself full time to Singletracks in 2007.

Though formally educated as an engineer, Jeff began writing stories at an early stage, inspired by his mother who is a longtime accomplished author. He enjoys covering the world of mountain biking from every possible angle, whether it's trails or gear or skills. His goal for every story: that readers learn at least one new thing.

Author snapshot

MTB Background and expertise

  • Riding experience: Trail, XC, and bikepacking.
  • Mountain biking since: 1992
  • Number of products reviewed: ?. I think my first product review for the site was this one for a plastic wallet.
  • Current stable: Canyon Neuron, Orange P7 hardtail, and Scott Fun XC

Education and writing experience

  • Bachelors of Science in Engineering, Duke University
  • Masters of Business Administration, Duke University
  • Other publications: Panther Press (Lakeside High School - Augusta, GA), CitySearch.com
 
After a <a href="http://www.singletracks.com/blog/?p=275">less than positive review</a> of the Trek Concept Store in Raleigh earlier this week I thought I'd follow up with a run-down of the business considerations that (I assume) went into Trek's foray into the world of bicycle retailing. Again, this is all pure speculation but I <em>do</em> have an MBA and I'm not afraid to use it ;) Over the past several years, bicycle manufacturers have become increasingly dissatisfied with the bicycle retail environment. Witness Giant's pullout from Performance Bike (which as I understand was entirely on Giant's end) and the failure rate of mom and pop bike shops around the country - selling bikes is tough and most retailers are desperate just to stay afloat. Discounts are commonplace (which brand owners like Trek hate) and the industry is crowded (we generated a list of more than 30 mountain bike brands without really trying). Oddly enough there are no "mega-chain" bicycle stores yet (except Performance Bike) despite the emergence of mega-retailers in almost every other retail category (pet supplies, Chinese restaurants, home improvement, etc.). The fact is that manufacturers like Trek (who also have a hard time posting a consistent profit) won't allow retailers to gain any more power than they already have. Imagine if one of your customers - say Wal-Mart - bought half your bikes. They'd probably call a lot of the shots and if they dropped your brand, you'd be pretty screwed. If you're Trek you're better off having thousands of "small" customers than a few "big" customers who can push you for better prices and dictate the types of bikes you sell. Which leads us to the Trek concept store. It appears these stores are not fully owned by Trek but rather are operated as tightly controlled franchises. A quick perusal of Trek Concept Store websites (<a href="http://trekraleigh.com/page.cfm?PageID=74">here</a> and <a href="http://bikecenterusa.com/index.cfm">here</a>) shows each store is individually owned and operated and yet Trek does list Concept Store <a href="http://www2.trekbikes.com/us/en/Inside_Trek/Work_at_Trek/Index.php">job opportunities</a> on their corporate website. Trek must not be happy with their authorized resellers if they're willing to resort to this - competing with their own mom-and-pop customers. It's like when Apple opened their retail stores (which I love by the way) and all the Apple resellers cried foul. With Trek controlled "Concept Stores" Trek can manage prices, promotion, and most importantly brand presentation in an overcrowded bike market. If you ask me this probably won't be as effective as, say, a massive marketing campaign to reach existing and new customers - but then again I'm just a blogger. Getting people INTO the stores is the first step - selling them once they're in is another story. All this leads me to believe (and Mudhunny can probably back me up on this) that the bike industry has some issues that need to be fixed, most notably manufacturer - retailer relationships. Just think - fairly priced gear, wider selection, and a growing customer base - all signs of an efficient market. What do you think needs to be done to get us there?
Culture
The sticky business of bike retailing
May 10, 2007
Mountain Bike Trails
Legend Park is legendary
May 9, 2007
After a <a href="http://www.singletracks.com/blog/?p=275">less than positive review</a> of the Trek Concept Store in Raleigh earlier this week I thought I'd follow up with a run-down of the business considerations that (I assume) went into Trek's foray into the world of bicycle retailing. Again, this is all pure speculation but I <em>do</em> have an MBA and I'm not afraid to use it ;) Over the past several years, bicycle manufacturers have become increasingly dissatisfied with the bicycle retail environment. Witness Giant's pullout from Performance Bike (which as I understand was entirely on Giant's end) and the failure rate of mom and pop bike shops around the country - selling bikes is tough and most retailers are desperate just to stay afloat. Discounts are commonplace (which brand owners like Trek hate) and the industry is crowded (we generated a list of more than 30 mountain bike brands without really trying). Oddly enough there are no "mega-chain" bicycle stores yet (except Performance Bike) despite the emergence of mega-retailers in almost every other retail category (pet supplies, Chinese restaurants, home improvement, etc.). The fact is that manufacturers like Trek (who also have a hard time posting a consistent profit) won't allow retailers to gain any more power than they already have. Imagine if one of your customers - say Wal-Mart - bought half your bikes. They'd probably call a lot of the shots and if they dropped your brand, you'd be pretty screwed. If you're Trek you're better off having thousands of "small" customers than a few "big" customers who can push you for better prices and dictate the types of bikes you sell. Which leads us to the Trek concept store. It appears these stores are not fully owned by Trek but rather are operated as tightly controlled franchises. A quick perusal of Trek Concept Store websites (<a href="http://trekraleigh.com/page.cfm?PageID=74">here</a> and <a href="http://bikecenterusa.com/index.cfm">here</a>) shows each store is individually owned and operated and yet Trek does list Concept Store <a href="http://www2.trekbikes.com/us/en/Inside_Trek/Work_at_Trek/Index.php">job opportunities</a> on their corporate website. Trek must not be happy with their authorized resellers if they're willing to resort to this - competing with their own mom-and-pop customers. It's like when Apple opened their retail stores (which I love by the way) and all the Apple resellers cried foul. With Trek controlled "Concept Stores" Trek can manage prices, promotion, and most importantly brand presentation in an overcrowded bike market. If you ask me this probably won't be as effective as, say, a massive marketing campaign to reach existing and new customers - but then again I'm just a blogger. Getting people INTO the stores is the first step - selling them once they're in is another story. All this leads me to believe (and Mudhunny can probably back me up on this) that the bike industry has some issues that need to be fixed, most notably manufacturer - retailer relationships. Just think - fairly priced gear, wider selection, and a growing customer base - all signs of an efficient market. What do you think needs to be done to get us there?
Culture
Europeans love to bike (though not necessarily off road)
May 8, 2007
  4
Exterior of a Trek Bicycle Store, featuring a brick façade, green awnings, and large windows displaying bicycles. A parked car with a bike rack loaded with bicycles is in the foreground, and parking lines are visible in the lot.
Mountain Bikes and Gear
Trek Concept Store: Not clear
May 7, 2007
  1
A group of mountain bikers riding through a rock-lined path underneath a highway, with concrete pillars supporting the structure above. The terrain features winding trails and earthy surroundings, providing a unique biking experience in an urban environment.
Mountain Bike Trails
New MTB trails in downtown Seattle
May 4, 2007
After a <a href="http://www.singletracks.com/blog/?p=275">less than positive review</a> of the Trek Concept Store in Raleigh earlier this week I thought I'd follow up with a run-down of the business considerations that (I assume) went into Trek's foray into the world of bicycle retailing. Again, this is all pure speculation but I <em>do</em> have an MBA and I'm not afraid to use it ;) Over the past several years, bicycle manufacturers have become increasingly dissatisfied with the bicycle retail environment. Witness Giant's pullout from Performance Bike (which as I understand was entirely on Giant's end) and the failure rate of mom and pop bike shops around the country - selling bikes is tough and most retailers are desperate just to stay afloat. Discounts are commonplace (which brand owners like Trek hate) and the industry is crowded (we generated a list of more than 30 mountain bike brands without really trying). Oddly enough there are no "mega-chain" bicycle stores yet (except Performance Bike) despite the emergence of mega-retailers in almost every other retail category (pet supplies, Chinese restaurants, home improvement, etc.). The fact is that manufacturers like Trek (who also have a hard time posting a consistent profit) won't allow retailers to gain any more power than they already have. Imagine if one of your customers - say Wal-Mart - bought half your bikes. They'd probably call a lot of the shots and if they dropped your brand, you'd be pretty screwed. If you're Trek you're better off having thousands of "small" customers than a few "big" customers who can push you for better prices and dictate the types of bikes you sell. Which leads us to the Trek concept store. It appears these stores are not fully owned by Trek but rather are operated as tightly controlled franchises. A quick perusal of Trek Concept Store websites (<a href="http://trekraleigh.com/page.cfm?PageID=74">here</a> and <a href="http://bikecenterusa.com/index.cfm">here</a>) shows each store is individually owned and operated and yet Trek does list Concept Store <a href="http://www2.trekbikes.com/us/en/Inside_Trek/Work_at_Trek/Index.php">job opportunities</a> on their corporate website. Trek must not be happy with their authorized resellers if they're willing to resort to this - competing with their own mom-and-pop customers. It's like when Apple opened their retail stores (which I love by the way) and all the Apple resellers cried foul. With Trek controlled "Concept Stores" Trek can manage prices, promotion, and most importantly brand presentation in an overcrowded bike market. If you ask me this probably won't be as effective as, say, a massive marketing campaign to reach existing and new customers - but then again I'm just a blogger. Getting people INTO the stores is the first step - selling them once they're in is another story. All this leads me to believe (and Mudhunny can probably back me up on this) that the bike industry has some issues that need to be fixed, most notably manufacturer - retailer relationships. Just think - fairly priced gear, wider selection, and a growing customer base - all signs of an efficient market. What do you think needs to be done to get us there?
Community
Forget Everest: Mountain bike race in Nepal
May 4, 2007
After a <a href="http://www.singletracks.com/blog/?p=275">less than positive review</a> of the Trek Concept Store in Raleigh earlier this week I thought I'd follow up with a run-down of the business considerations that (I assume) went into Trek's foray into the world of bicycle retailing. Again, this is all pure speculation but I <em>do</em> have an MBA and I'm not afraid to use it ;) Over the past several years, bicycle manufacturers have become increasingly dissatisfied with the bicycle retail environment. Witness Giant's pullout from Performance Bike (which as I understand was entirely on Giant's end) and the failure rate of mom and pop bike shops around the country - selling bikes is tough and most retailers are desperate just to stay afloat. Discounts are commonplace (which brand owners like Trek hate) and the industry is crowded (we generated a list of more than 30 mountain bike brands without really trying). Oddly enough there are no "mega-chain" bicycle stores yet (except Performance Bike) despite the emergence of mega-retailers in almost every other retail category (pet supplies, Chinese restaurants, home improvement, etc.). The fact is that manufacturers like Trek (who also have a hard time posting a consistent profit) won't allow retailers to gain any more power than they already have. Imagine if one of your customers - say Wal-Mart - bought half your bikes. They'd probably call a lot of the shots and if they dropped your brand, you'd be pretty screwed. If you're Trek you're better off having thousands of "small" customers than a few "big" customers who can push you for better prices and dictate the types of bikes you sell. Which leads us to the Trek concept store. It appears these stores are not fully owned by Trek but rather are operated as tightly controlled franchises. A quick perusal of Trek Concept Store websites (<a href="http://trekraleigh.com/page.cfm?PageID=74">here</a> and <a href="http://bikecenterusa.com/index.cfm">here</a>) shows each store is individually owned and operated and yet Trek does list Concept Store <a href="http://www2.trekbikes.com/us/en/Inside_Trek/Work_at_Trek/Index.php">job opportunities</a> on their corporate website. Trek must not be happy with their authorized resellers if they're willing to resort to this - competing with their own mom-and-pop customers. It's like when Apple opened their retail stores (which I love by the way) and all the Apple resellers cried foul. With Trek controlled "Concept Stores" Trek can manage prices, promotion, and most importantly brand presentation in an overcrowded bike market. If you ask me this probably won't be as effective as, say, a massive marketing campaign to reach existing and new customers - but then again I'm just a blogger. Getting people INTO the stores is the first step - selling them once they're in is another story. All this leads me to believe (and Mudhunny can probably back me up on this) that the bike industry has some issues that need to be fixed, most notably manufacturer - retailer relationships. Just think - fairly priced gear, wider selection, and a growing customer base - all signs of an efficient market. What do you think needs to be done to get us there?
Community
Sorry for the lack of news
May 2, 2007
After a <a href="http://www.singletracks.com/blog/?p=275">less than positive review</a> of the Trek Concept Store in Raleigh earlier this week I thought I'd follow up with a run-down of the business considerations that (I assume) went into Trek's foray into the world of bicycle retailing. Again, this is all pure speculation but I <em>do</em> have an MBA and I'm not afraid to use it ;) Over the past several years, bicycle manufacturers have become increasingly dissatisfied with the bicycle retail environment. Witness Giant's pullout from Performance Bike (which as I understand was entirely on Giant's end) and the failure rate of mom and pop bike shops around the country - selling bikes is tough and most retailers are desperate just to stay afloat. Discounts are commonplace (which brand owners like Trek hate) and the industry is crowded (we generated a list of more than 30 mountain bike brands without really trying). Oddly enough there are no "mega-chain" bicycle stores yet (except Performance Bike) despite the emergence of mega-retailers in almost every other retail category (pet supplies, Chinese restaurants, home improvement, etc.). The fact is that manufacturers like Trek (who also have a hard time posting a consistent profit) won't allow retailers to gain any more power than they already have. Imagine if one of your customers - say Wal-Mart - bought half your bikes. They'd probably call a lot of the shots and if they dropped your brand, you'd be pretty screwed. If you're Trek you're better off having thousands of "small" customers than a few "big" customers who can push you for better prices and dictate the types of bikes you sell. Which leads us to the Trek concept store. It appears these stores are not fully owned by Trek but rather are operated as tightly controlled franchises. A quick perusal of Trek Concept Store websites (<a href="http://trekraleigh.com/page.cfm?PageID=74">here</a> and <a href="http://bikecenterusa.com/index.cfm">here</a>) shows each store is individually owned and operated and yet Trek does list Concept Store <a href="http://www2.trekbikes.com/us/en/Inside_Trek/Work_at_Trek/Index.php">job opportunities</a> on their corporate website. Trek must not be happy with their authorized resellers if they're willing to resort to this - competing with their own mom-and-pop customers. It's like when Apple opened their retail stores (which I love by the way) and all the Apple resellers cried foul. With Trek controlled "Concept Stores" Trek can manage prices, promotion, and most importantly brand presentation in an overcrowded bike market. If you ask me this probably won't be as effective as, say, a massive marketing campaign to reach existing and new customers - but then again I'm just a blogger. Getting people INTO the stores is the first step - selling them once they're in is another story. All this leads me to believe (and Mudhunny can probably back me up on this) that the bike industry has some issues that need to be fixed, most notably manufacturer - retailer relationships. Just think - fairly priced gear, wider selection, and a growing customer base - all signs of an efficient market. What do you think needs to be done to get us there?
Culture
Knowing your limits versus building your MTB skills
Apr 30, 2007
Alt text: Movie poster for "2 Solo," featuring a mountain biker in action and a close-up of a cyclist's face, with the tagline "One man's quest for a 7th world title and the punishment he'll take to get it." Brands like Volkswagen, Trek, and Nike are also featured.
Culture
24 Solo mountain bike movie
Apr 27, 2007
  1
A winding dirt path through a forest with tall, bare trees and a view of distant mountains under a blue sky with scattered clouds. Leaf litter covers the ground alongside the trail, and patches of green vegetation are visible.
Mountain Bike Trails
Douthat trip not all that
Apr 21, 2007
  2
After a <a href="http://www.singletracks.com/blog/?p=275">less than positive review</a> of the Trek Concept Store in Raleigh earlier this week I thought I'd follow up with a run-down of the business considerations that (I assume) went into Trek's foray into the world of bicycle retailing. Again, this is all pure speculation but I <em>do</em> have an MBA and I'm not afraid to use it ;) Over the past several years, bicycle manufacturers have become increasingly dissatisfied with the bicycle retail environment. Witness Giant's pullout from Performance Bike (which as I understand was entirely on Giant's end) and the failure rate of mom and pop bike shops around the country - selling bikes is tough and most retailers are desperate just to stay afloat. Discounts are commonplace (which brand owners like Trek hate) and the industry is crowded (we generated a list of more than 30 mountain bike brands without really trying). Oddly enough there are no "mega-chain" bicycle stores yet (except Performance Bike) despite the emergence of mega-retailers in almost every other retail category (pet supplies, Chinese restaurants, home improvement, etc.). The fact is that manufacturers like Trek (who also have a hard time posting a consistent profit) won't allow retailers to gain any more power than they already have. Imagine if one of your customers - say Wal-Mart - bought half your bikes. They'd probably call a lot of the shots and if they dropped your brand, you'd be pretty screwed. If you're Trek you're better off having thousands of "small" customers than a few "big" customers who can push you for better prices and dictate the types of bikes you sell. Which leads us to the Trek concept store. It appears these stores are not fully owned by Trek but rather are operated as tightly controlled franchises. A quick perusal of Trek Concept Store websites (<a href="http://trekraleigh.com/page.cfm?PageID=74">here</a> and <a href="http://bikecenterusa.com/index.cfm">here</a>) shows each store is individually owned and operated and yet Trek does list Concept Store <a href="http://www2.trekbikes.com/us/en/Inside_Trek/Work_at_Trek/Index.php">job opportunities</a> on their corporate website. Trek must not be happy with their authorized resellers if they're willing to resort to this - competing with their own mom-and-pop customers. It's like when Apple opened their retail stores (which I love by the way) and all the Apple resellers cried foul. With Trek controlled "Concept Stores" Trek can manage prices, promotion, and most importantly brand presentation in an overcrowded bike market. If you ask me this probably won't be as effective as, say, a massive marketing campaign to reach existing and new customers - but then again I'm just a blogger. Getting people INTO the stores is the first step - selling them once they're in is another story. All this leads me to believe (and Mudhunny can probably back me up on this) that the bike industry has some issues that need to be fixed, most notably manufacturer - retailer relationships. Just think - fairly priced gear, wider selection, and a growing customer base - all signs of an efficient market. What do you think needs to be done to get us there?
Community
Julian 7500 Death March as tough as Leadville?
Apr 19, 2007
After a <a href="http://www.singletracks.com/blog/?p=275">less than positive review</a> of the Trek Concept Store in Raleigh earlier this week I thought I'd follow up with a run-down of the business considerations that (I assume) went into Trek's foray into the world of bicycle retailing. Again, this is all pure speculation but I <em>do</em> have an MBA and I'm not afraid to use it ;) Over the past several years, bicycle manufacturers have become increasingly dissatisfied with the bicycle retail environment. Witness Giant's pullout from Performance Bike (which as I understand was entirely on Giant's end) and the failure rate of mom and pop bike shops around the country - selling bikes is tough and most retailers are desperate just to stay afloat. Discounts are commonplace (which brand owners like Trek hate) and the industry is crowded (we generated a list of more than 30 mountain bike brands without really trying). Oddly enough there are no "mega-chain" bicycle stores yet (except Performance Bike) despite the emergence of mega-retailers in almost every other retail category (pet supplies, Chinese restaurants, home improvement, etc.). The fact is that manufacturers like Trek (who also have a hard time posting a consistent profit) won't allow retailers to gain any more power than they already have. Imagine if one of your customers - say Wal-Mart - bought half your bikes. They'd probably call a lot of the shots and if they dropped your brand, you'd be pretty screwed. If you're Trek you're better off having thousands of "small" customers than a few "big" customers who can push you for better prices and dictate the types of bikes you sell. Which leads us to the Trek concept store. It appears these stores are not fully owned by Trek but rather are operated as tightly controlled franchises. A quick perusal of Trek Concept Store websites (<a href="http://trekraleigh.com/page.cfm?PageID=74">here</a> and <a href="http://bikecenterusa.com/index.cfm">here</a>) shows each store is individually owned and operated and yet Trek does list Concept Store <a href="http://www2.trekbikes.com/us/en/Inside_Trek/Work_at_Trek/Index.php">job opportunities</a> on their corporate website. Trek must not be happy with their authorized resellers if they're willing to resort to this - competing with their own mom-and-pop customers. It's like when Apple opened their retail stores (which I love by the way) and all the Apple resellers cried foul. With Trek controlled "Concept Stores" Trek can manage prices, promotion, and most importantly brand presentation in an overcrowded bike market. If you ask me this probably won't be as effective as, say, a massive marketing campaign to reach existing and new customers - but then again I'm just a blogger. Getting people INTO the stores is the first step - selling them once they're in is another story. All this leads me to believe (and Mudhunny can probably back me up on this) that the bike industry has some issues that need to be fixed, most notably manufacturer - retailer relationships. Just think - fairly priced gear, wider selection, and a growing customer base - all signs of an efficient market. What do you think needs to be done to get us there?
Community
Floyd Landis competing at Teva Mountain Games
Apr 18, 2007
A close-up image of a bicycle handlebar mirror, featuring a round reflective surface attached to a black adjustable arm and a textured grip.
Mountain Bikes and Gear
Mirror for a mountain bike?
Apr 18, 2007
After a <a href="http://www.singletracks.com/blog/?p=275">less than positive review</a> of the Trek Concept Store in Raleigh earlier this week I thought I'd follow up with a run-down of the business considerations that (I assume) went into Trek's foray into the world of bicycle retailing. Again, this is all pure speculation but I <em>do</em> have an MBA and I'm not afraid to use it ;) Over the past several years, bicycle manufacturers have become increasingly dissatisfied with the bicycle retail environment. Witness Giant's pullout from Performance Bike (which as I understand was entirely on Giant's end) and the failure rate of mom and pop bike shops around the country - selling bikes is tough and most retailers are desperate just to stay afloat. Discounts are commonplace (which brand owners like Trek hate) and the industry is crowded (we generated a list of more than 30 mountain bike brands without really trying). Oddly enough there are no "mega-chain" bicycle stores yet (except Performance Bike) despite the emergence of mega-retailers in almost every other retail category (pet supplies, Chinese restaurants, home improvement, etc.). The fact is that manufacturers like Trek (who also have a hard time posting a consistent profit) won't allow retailers to gain any more power than they already have. Imagine if one of your customers - say Wal-Mart - bought half your bikes. They'd probably call a lot of the shots and if they dropped your brand, you'd be pretty screwed. If you're Trek you're better off having thousands of "small" customers than a few "big" customers who can push you for better prices and dictate the types of bikes you sell. Which leads us to the Trek concept store. It appears these stores are not fully owned by Trek but rather are operated as tightly controlled franchises. A quick perusal of Trek Concept Store websites (<a href="http://trekraleigh.com/page.cfm?PageID=74">here</a> and <a href="http://bikecenterusa.com/index.cfm">here</a>) shows each store is individually owned and operated and yet Trek does list Concept Store <a href="http://www2.trekbikes.com/us/en/Inside_Trek/Work_at_Trek/Index.php">job opportunities</a> on their corporate website. Trek must not be happy with their authorized resellers if they're willing to resort to this - competing with their own mom-and-pop customers. It's like when Apple opened their retail stores (which I love by the way) and all the Apple resellers cried foul. With Trek controlled "Concept Stores" Trek can manage prices, promotion, and most importantly brand presentation in an overcrowded bike market. If you ask me this probably won't be as effective as, say, a massive marketing campaign to reach existing and new customers - but then again I'm just a blogger. Getting people INTO the stores is the first step - selling them once they're in is another story. All this leads me to believe (and Mudhunny can probably back me up on this) that the bike industry has some issues that need to be fixed, most notably manufacturer - retailer relationships. Just think - fairly priced gear, wider selection, and a growing customer base - all signs of an efficient market. What do you think needs to be done to get us there?
Culture
Equestrians gone wild
Apr 17, 2007
Mountain Bikes and Gear
Magellan eXplorist 200: Not for bikers
Apr 16, 2007
  2
After a <a href="http://www.singletracks.com/blog/?p=275">less than positive review</a> of the Trek Concept Store in Raleigh earlier this week I thought I'd follow up with a run-down of the business considerations that (I assume) went into Trek's foray into the world of bicycle retailing. Again, this is all pure speculation but I <em>do</em> have an MBA and I'm not afraid to use it ;) Over the past several years, bicycle manufacturers have become increasingly dissatisfied with the bicycle retail environment. Witness Giant's pullout from Performance Bike (which as I understand was entirely on Giant's end) and the failure rate of mom and pop bike shops around the country - selling bikes is tough and most retailers are desperate just to stay afloat. Discounts are commonplace (which brand owners like Trek hate) and the industry is crowded (we generated a list of more than 30 mountain bike brands without really trying). Oddly enough there are no "mega-chain" bicycle stores yet (except Performance Bike) despite the emergence of mega-retailers in almost every other retail category (pet supplies, Chinese restaurants, home improvement, etc.). The fact is that manufacturers like Trek (who also have a hard time posting a consistent profit) won't allow retailers to gain any more power than they already have. Imagine if one of your customers - say Wal-Mart - bought half your bikes. They'd probably call a lot of the shots and if they dropped your brand, you'd be pretty screwed. If you're Trek you're better off having thousands of "small" customers than a few "big" customers who can push you for better prices and dictate the types of bikes you sell. Which leads us to the Trek concept store. It appears these stores are not fully owned by Trek but rather are operated as tightly controlled franchises. A quick perusal of Trek Concept Store websites (<a href="http://trekraleigh.com/page.cfm?PageID=74">here</a> and <a href="http://bikecenterusa.com/index.cfm">here</a>) shows each store is individually owned and operated and yet Trek does list Concept Store <a href="http://www2.trekbikes.com/us/en/Inside_Trek/Work_at_Trek/Index.php">job opportunities</a> on their corporate website. Trek must not be happy with their authorized resellers if they're willing to resort to this - competing with their own mom-and-pop customers. It's like when Apple opened their retail stores (which I love by the way) and all the Apple resellers cried foul. With Trek controlled "Concept Stores" Trek can manage prices, promotion, and most importantly brand presentation in an overcrowded bike market. If you ask me this probably won't be as effective as, say, a massive marketing campaign to reach existing and new customers - but then again I'm just a blogger. Getting people INTO the stores is the first step - selling them once they're in is another story. All this leads me to believe (and Mudhunny can probably back me up on this) that the bike industry has some issues that need to be fixed, most notably manufacturer - retailer relationships. Just think - fairly priced gear, wider selection, and a growing customer base - all signs of an efficient market. What do you think needs to be done to get us there?
Community
Crankworx Colorado
Apr 16, 2007
A scenic view of a rocky landscape featuring a winding dirt path, with a cyclist riding along the trail. The background showcases a river meandering through the valley, surrounded by hills and sparse vegetation under a clear blue sky.
Community
Good chance to ride the Kokopelli trail
Apr 13, 2007
  2
Mountain Bike Trails
MTB trail access: Illegal trails
Apr 13, 2007
  3
Community
Klunkerz MTB documentary screening at Newport Beach Film Festival
Apr 12, 2007
Mountain Bikes and Gear
GPS software review: TopoFusion
Apr 12, 2007
  2
Culture
Indoor mountain biking
Apr 11, 2007
After a <a href="http://www.singletracks.com/blog/?p=275">less than positive review</a> of the Trek Concept Store in Raleigh earlier this week I thought I'd follow up with a run-down of the business considerations that (I assume) went into Trek's foray into the world of bicycle retailing. Again, this is all pure speculation but I <em>do</em> have an MBA and I'm not afraid to use it ;) Over the past several years, bicycle manufacturers have become increasingly dissatisfied with the bicycle retail environment. Witness Giant's pullout from Performance Bike (which as I understand was entirely on Giant's end) and the failure rate of mom and pop bike shops around the country - selling bikes is tough and most retailers are desperate just to stay afloat. Discounts are commonplace (which brand owners like Trek hate) and the industry is crowded (we generated a list of more than 30 mountain bike brands without really trying). Oddly enough there are no "mega-chain" bicycle stores yet (except Performance Bike) despite the emergence of mega-retailers in almost every other retail category (pet supplies, Chinese restaurants, home improvement, etc.). The fact is that manufacturers like Trek (who also have a hard time posting a consistent profit) won't allow retailers to gain any more power than they already have. Imagine if one of your customers - say Wal-Mart - bought half your bikes. They'd probably call a lot of the shots and if they dropped your brand, you'd be pretty screwed. If you're Trek you're better off having thousands of "small" customers than a few "big" customers who can push you for better prices and dictate the types of bikes you sell. Which leads us to the Trek concept store. It appears these stores are not fully owned by Trek but rather are operated as tightly controlled franchises. A quick perusal of Trek Concept Store websites (<a href="http://trekraleigh.com/page.cfm?PageID=74">here</a> and <a href="http://bikecenterusa.com/index.cfm">here</a>) shows each store is individually owned and operated and yet Trek does list Concept Store <a href="http://www2.trekbikes.com/us/en/Inside_Trek/Work_at_Trek/Index.php">job opportunities</a> on their corporate website. Trek must not be happy with their authorized resellers if they're willing to resort to this - competing with their own mom-and-pop customers. It's like when Apple opened their retail stores (which I love by the way) and all the Apple resellers cried foul. With Trek controlled "Concept Stores" Trek can manage prices, promotion, and most importantly brand presentation in an overcrowded bike market. If you ask me this probably won't be as effective as, say, a massive marketing campaign to reach existing and new customers - but then again I'm just a blogger. Getting people INTO the stores is the first step - selling them once they're in is another story. All this leads me to believe (and Mudhunny can probably back me up on this) that the bike industry has some issues that need to be fixed, most notably manufacturer - retailer relationships. Just think - fairly priced gear, wider selection, and a growing customer base - all signs of an efficient market. What do you think needs to be done to get us there?
Mountain Bike Trails
Voice your opinions in Oregon
Apr 11, 2007
A mountain biker navigating rocky terrain, leaning forward as they ride downhill over a steep, uneven surface under a clear blue sky.
Mountain Bike Trails
Pickin' your lines
Apr 10, 2007
Culture
Responsible New England riders & Marin whiners
Apr 9, 2007
Mountain Bike Trails
MTB trail access: Do bikes damage trails?
Apr 6, 2007
  1
Mountain Bikes and Gear
Mac GPS Pro review: Solid but...
Apr 6, 2007
Graphic featuring the text "Singletracks bike the net" at the top, with "MTB Trail Access 2007" prominently displayed in the center. Below, there are four colored icons with the keywords: "Speak," "Build," "Respect," and "Ride." The background is a gradient from light blue to white.
Mountain Bike Trails
MTB Trail access: Share the trail
Apr 4, 2007
A 3D satellite map showcasing a mountainous landscape, with a winding road labeled "40" and the town of "Cherry Creek" marked. The image also displays the interstate highway "I-70" and various terrain features in the background.
Mountain Bikes and Gear
Topo maps in Google Earth: Map your bike trails
Apr 3, 2007
  1
Culture
MTB trails: Good and bad news
Apr 2, 2007
A Garmin Edge 205 Cycle Pack, featuring a GPS device and a blue water bottle, displayed in packaging. The package includes a photo of a cyclist and informational text about the product's features.
Mountain Bikes and Gear
Buy my Garmin Edge 205 GPS & get free membership
Mar 30, 2007
Image featuring the text "Upgrade to Premium" in stylized red font above a black barcode, with the website URL "S1NGL3TRACKS.COM" displayed below.
Community
Singletracks email newsletter launched
Mar 30, 2007
A muddy pathway through a wooded area, showing tire tracks and patches of grass surrounded by trees. The ground is wet and uneven, indicating recent rain or poor drainage.
Mountain Bike Trails
Wait for the mountain bike trails to dry before you ride
Mar 29, 2007
  1
Culture
The $242 track stand
Mar 28, 2007
  2
Mountain Bikes and Gear
Garmin Edge 305 review: Sweet but spendy
Mar 28, 2007
  1
After a <a href="http://www.singletracks.com/blog/?p=275">less than positive review</a> of the Trek Concept Store in Raleigh earlier this week I thought I'd follow up with a run-down of the business considerations that (I assume) went into Trek's foray into the world of bicycle retailing. Again, this is all pure speculation but I <em>do</em> have an MBA and I'm not afraid to use it ;) Over the past several years, bicycle manufacturers have become increasingly dissatisfied with the bicycle retail environment. Witness Giant's pullout from Performance Bike (which as I understand was entirely on Giant's end) and the failure rate of mom and pop bike shops around the country - selling bikes is tough and most retailers are desperate just to stay afloat. Discounts are commonplace (which brand owners like Trek hate) and the industry is crowded (we generated a list of more than 30 mountain bike brands without really trying). Oddly enough there are no "mega-chain" bicycle stores yet (except Performance Bike) despite the emergence of mega-retailers in almost every other retail category (pet supplies, Chinese restaurants, home improvement, etc.). The fact is that manufacturers like Trek (who also have a hard time posting a consistent profit) won't allow retailers to gain any more power than they already have. Imagine if one of your customers - say Wal-Mart - bought half your bikes. They'd probably call a lot of the shots and if they dropped your brand, you'd be pretty screwed. If you're Trek you're better off having thousands of "small" customers than a few "big" customers who can push you for better prices and dictate the types of bikes you sell. Which leads us to the Trek concept store. It appears these stores are not fully owned by Trek but rather are operated as tightly controlled franchises. A quick perusal of Trek Concept Store websites (<a href="http://trekraleigh.com/page.cfm?PageID=74">here</a> and <a href="http://bikecenterusa.com/index.cfm">here</a>) shows each store is individually owned and operated and yet Trek does list Concept Store <a href="http://www2.trekbikes.com/us/en/Inside_Trek/Work_at_Trek/Index.php">job opportunities</a> on their corporate website. Trek must not be happy with their authorized resellers if they're willing to resort to this - competing with their own mom-and-pop customers. It's like when Apple opened their retail stores (which I love by the way) and all the Apple resellers cried foul. With Trek controlled "Concept Stores" Trek can manage prices, promotion, and most importantly brand presentation in an overcrowded bike market. If you ask me this probably won't be as effective as, say, a massive marketing campaign to reach existing and new customers - but then again I'm just a blogger. Getting people INTO the stores is the first step - selling them once they're in is another story. All this leads me to believe (and Mudhunny can probably back me up on this) that the bike industry has some issues that need to be fixed, most notably manufacturer - retailer relationships. Just think - fairly priced gear, wider selection, and a growing customer base - all signs of an efficient market. What do you think needs to be done to get us there?
Mountain Bike Trails
Singletrack MINDS mountain biking documentary
Mar 27, 2007
After a <a href="http://www.singletracks.com/blog/?p=275">less than positive review</a> of the Trek Concept Store in Raleigh earlier this week I thought I'd follow up with a run-down of the business considerations that (I assume) went into Trek's foray into the world of bicycle retailing. Again, this is all pure speculation but I <em>do</em> have an MBA and I'm not afraid to use it ;) Over the past several years, bicycle manufacturers have become increasingly dissatisfied with the bicycle retail environment. Witness Giant's pullout from Performance Bike (which as I understand was entirely on Giant's end) and the failure rate of mom and pop bike shops around the country - selling bikes is tough and most retailers are desperate just to stay afloat. Discounts are commonplace (which brand owners like Trek hate) and the industry is crowded (we generated a list of more than 30 mountain bike brands without really trying). Oddly enough there are no "mega-chain" bicycle stores yet (except Performance Bike) despite the emergence of mega-retailers in almost every other retail category (pet supplies, Chinese restaurants, home improvement, etc.). The fact is that manufacturers like Trek (who also have a hard time posting a consistent profit) won't allow retailers to gain any more power than they already have. Imagine if one of your customers - say Wal-Mart - bought half your bikes. They'd probably call a lot of the shots and if they dropped your brand, you'd be pretty screwed. If you're Trek you're better off having thousands of "small" customers than a few "big" customers who can push you for better prices and dictate the types of bikes you sell. Which leads us to the Trek concept store. It appears these stores are not fully owned by Trek but rather are operated as tightly controlled franchises. A quick perusal of Trek Concept Store websites (<a href="http://trekraleigh.com/page.cfm?PageID=74">here</a> and <a href="http://bikecenterusa.com/index.cfm">here</a>) shows each store is individually owned and operated and yet Trek does list Concept Store <a href="http://www2.trekbikes.com/us/en/Inside_Trek/Work_at_Trek/Index.php">job opportunities</a> on their corporate website. Trek must not be happy with their authorized resellers if they're willing to resort to this - competing with their own mom-and-pop customers. It's like when Apple opened their retail stores (which I love by the way) and all the Apple resellers cried foul. With Trek controlled "Concept Stores" Trek can manage prices, promotion, and most importantly brand presentation in an overcrowded bike market. If you ask me this probably won't be as effective as, say, a massive marketing campaign to reach existing and new customers - but then again I'm just a blogger. Getting people INTO the stores is the first step - selling them once they're in is another story. All this leads me to believe (and Mudhunny can probably back me up on this) that the bike industry has some issues that need to be fixed, most notably manufacturer - retailer relationships. Just think - fairly priced gear, wider selection, and a growing customer base - all signs of an efficient market. What do you think needs to be done to get us there?
Mountain Bikes and Gear
Kids learn to build their own bike frames
Mar 26, 2007
A Garmin stopwatch with a digital display showing lap time, current time, and temperature, attached to a black strap.
Mountain Bikes and Gear
Garmin Forerunner 201 review: So-so for biking
Mar 25, 2007
Mountain Bikes and Gear
National Geographic TOPO! - Expensive and sucky
Mar 23, 2007
  1
After a <a href="http://www.singletracks.com/blog/?p=275">less than positive review</a> of the Trek Concept Store in Raleigh earlier this week I thought I'd follow up with a run-down of the business considerations that (I assume) went into Trek's foray into the world of bicycle retailing. Again, this is all pure speculation but I <em>do</em> have an MBA and I'm not afraid to use it ;) Over the past several years, bicycle manufacturers have become increasingly dissatisfied with the bicycle retail environment. Witness Giant's pullout from Performance Bike (which as I understand was entirely on Giant's end) and the failure rate of mom and pop bike shops around the country - selling bikes is tough and most retailers are desperate just to stay afloat. Discounts are commonplace (which brand owners like Trek hate) and the industry is crowded (we generated a list of more than 30 mountain bike brands without really trying). Oddly enough there are no "mega-chain" bicycle stores yet (except Performance Bike) despite the emergence of mega-retailers in almost every other retail category (pet supplies, Chinese restaurants, home improvement, etc.). The fact is that manufacturers like Trek (who also have a hard time posting a consistent profit) won't allow retailers to gain any more power than they already have. Imagine if one of your customers - say Wal-Mart - bought half your bikes. They'd probably call a lot of the shots and if they dropped your brand, you'd be pretty screwed. If you're Trek you're better off having thousands of "small" customers than a few "big" customers who can push you for better prices and dictate the types of bikes you sell. Which leads us to the Trek concept store. It appears these stores are not fully owned by Trek but rather are operated as tightly controlled franchises. A quick perusal of Trek Concept Store websites (<a href="http://trekraleigh.com/page.cfm?PageID=74">here</a> and <a href="http://bikecenterusa.com/index.cfm">here</a>) shows each store is individually owned and operated and yet Trek does list Concept Store <a href="http://www2.trekbikes.com/us/en/Inside_Trek/Work_at_Trek/Index.php">job opportunities</a> on their corporate website. Trek must not be happy with their authorized resellers if they're willing to resort to this - competing with their own mom-and-pop customers. It's like when Apple opened their retail stores (which I love by the way) and all the Apple resellers cried foul. With Trek controlled "Concept Stores" Trek can manage prices, promotion, and most importantly brand presentation in an overcrowded bike market. If you ask me this probably won't be as effective as, say, a massive marketing campaign to reach existing and new customers - but then again I'm just a blogger. Getting people INTO the stores is the first step - selling them once they're in is another story. All this leads me to believe (and Mudhunny can probably back me up on this) that the bike industry has some issues that need to be fixed, most notably manufacturer - retailer relationships. Just think - fairly priced gear, wider selection, and a growing customer base - all signs of an efficient market. What do you think needs to be done to get us there?
Culture
MTB skills training
Mar 23, 2007
Mountain Bike Trails
MTB park coming to midtown Cleveland
Mar 22, 2007
A graphic featuring a silhouette of a bicycle against a gradient blue background, with the text "Your bike here" at the top and "Give trek7k a new name" at the bottom.
Mountain Bikes and Gear
Who watches MTB races anyway?
Mar 22, 2007
Mountain Bikes and Gear
4-wheel mountain bikes
Mar 21, 2007
Culture
Stripped: mountain bike movie
Mar 21, 2007
Mountain Bike Trails
MTB: in the Grand Canyon?
Mar 20, 2007
  1
After a <a href="http://www.singletracks.com/blog/?p=275">less than positive review</a> of the Trek Concept Store in Raleigh earlier this week I thought I'd follow up with a run-down of the business considerations that (I assume) went into Trek's foray into the world of bicycle retailing. Again, this is all pure speculation but I <em>do</em> have an MBA and I'm not afraid to use it ;) Over the past several years, bicycle manufacturers have become increasingly dissatisfied with the bicycle retail environment. Witness Giant's pullout from Performance Bike (which as I understand was entirely on Giant's end) and the failure rate of mom and pop bike shops around the country - selling bikes is tough and most retailers are desperate just to stay afloat. Discounts are commonplace (which brand owners like Trek hate) and the industry is crowded (we generated a list of more than 30 mountain bike brands without really trying). Oddly enough there are no "mega-chain" bicycle stores yet (except Performance Bike) despite the emergence of mega-retailers in almost every other retail category (pet supplies, Chinese restaurants, home improvement, etc.). The fact is that manufacturers like Trek (who also have a hard time posting a consistent profit) won't allow retailers to gain any more power than they already have. Imagine if one of your customers - say Wal-Mart - bought half your bikes. They'd probably call a lot of the shots and if they dropped your brand, you'd be pretty screwed. If you're Trek you're better off having thousands of "small" customers than a few "big" customers who can push you for better prices and dictate the types of bikes you sell. Which leads us to the Trek concept store. It appears these stores are not fully owned by Trek but rather are operated as tightly controlled franchises. A quick perusal of Trek Concept Store websites (<a href="http://trekraleigh.com/page.cfm?PageID=74">here</a> and <a href="http://bikecenterusa.com/index.cfm">here</a>) shows each store is individually owned and operated and yet Trek does list Concept Store <a href="http://www2.trekbikes.com/us/en/Inside_Trek/Work_at_Trek/Index.php">job opportunities</a> on their corporate website. Trek must not be happy with their authorized resellers if they're willing to resort to this - competing with their own mom-and-pop customers. It's like when Apple opened their retail stores (which I love by the way) and all the Apple resellers cried foul. With Trek controlled "Concept Stores" Trek can manage prices, promotion, and most importantly brand presentation in an overcrowded bike market. If you ask me this probably won't be as effective as, say, a massive marketing campaign to reach existing and new customers - but then again I'm just a blogger. Getting people INTO the stores is the first step - selling them once they're in is another story. All this leads me to believe (and Mudhunny can probably back me up on this) that the bike industry has some issues that need to be fixed, most notably manufacturer - retailer relationships. Just think - fairly priced gear, wider selection, and a growing customer base - all signs of an efficient market. What do you think needs to be done to get us there?
Mountain Bikes and Gear
Automatic transmission for bikes
Mar 20, 2007
Culture
No Way! The Hans Rey Story video clip
Mar 19, 2007
Mountain Bikes and Gear
GPS software review: Delorme Topo 6.0
Mar 19, 2007
  3
After a <a href="http://www.singletracks.com/blog/?p=275">less than positive review</a> of the Trek Concept Store in Raleigh earlier this week I thought I'd follow up with a run-down of the business considerations that (I assume) went into Trek's foray into the world of bicycle retailing. Again, this is all pure speculation but I <em>do</em> have an MBA and I'm not afraid to use it ;) Over the past several years, bicycle manufacturers have become increasingly dissatisfied with the bicycle retail environment. Witness Giant's pullout from Performance Bike (which as I understand was entirely on Giant's end) and the failure rate of mom and pop bike shops around the country - selling bikes is tough and most retailers are desperate just to stay afloat. Discounts are commonplace (which brand owners like Trek hate) and the industry is crowded (we generated a list of more than 30 mountain bike brands without really trying). Oddly enough there are no "mega-chain" bicycle stores yet (except Performance Bike) despite the emergence of mega-retailers in almost every other retail category (pet supplies, Chinese restaurants, home improvement, etc.). The fact is that manufacturers like Trek (who also have a hard time posting a consistent profit) won't allow retailers to gain any more power than they already have. Imagine if one of your customers - say Wal-Mart - bought half your bikes. They'd probably call a lot of the shots and if they dropped your brand, you'd be pretty screwed. If you're Trek you're better off having thousands of "small" customers than a few "big" customers who can push you for better prices and dictate the types of bikes you sell. Which leads us to the Trek concept store. It appears these stores are not fully owned by Trek but rather are operated as tightly controlled franchises. A quick perusal of Trek Concept Store websites (<a href="http://trekraleigh.com/page.cfm?PageID=74">here</a> and <a href="http://bikecenterusa.com/index.cfm">here</a>) shows each store is individually owned and operated and yet Trek does list Concept Store <a href="http://www2.trekbikes.com/us/en/Inside_Trek/Work_at_Trek/Index.php">job opportunities</a> on their corporate website. Trek must not be happy with their authorized resellers if they're willing to resort to this - competing with their own mom-and-pop customers. It's like when Apple opened their retail stores (which I love by the way) and all the Apple resellers cried foul. With Trek controlled "Concept Stores" Trek can manage prices, promotion, and most importantly brand presentation in an overcrowded bike market. If you ask me this probably won't be as effective as, say, a massive marketing campaign to reach existing and new customers - but then again I'm just a blogger. Getting people INTO the stores is the first step - selling them once they're in is another story. All this leads me to believe (and Mudhunny can probably back me up on this) that the bike industry has some issues that need to be fixed, most notably manufacturer - retailer relationships. Just think - fairly priced gear, wider selection, and a growing customer base - all signs of an efficient market. What do you think needs to be done to get us there?
Mountain Bike Trails
The Fruita of the Front Range ... In Pueblo?
Mar 19, 2007
  1