Should We Start Providing MTB Education With New Bike Sales?

Providing a short booklet explaining mountain bike etiquette to new bike buyers could go a long way toward making riders even better trail users and environmental stewards.

By Dillon Osleger
March 13, 2019 Last Updated: January 26, 2022

15 comments

Singletracks may receive compensation for purchases made through any affiliate links in this article.

Any opinions expressed in this piece are the author’s own, and may or may not represent the opinions of Singletracks.com.

Mountain biking has recently hit the mainstream following a modern “geometry revolution,” leading to increased numbers of trail users on very capable bicycles, with varying levels of experience in etiquette and bike handling. This has created a landscape where tensions can be high and many trails are rife with littering, fall line ruts, and collapsed berms.

These factors have led to countless arguments, particularly with other trail users, over topics like “conservation” and “land access.” It may be time for us as mountain bikers to relinquish the myopic worldview of defending our personal natural playground, and instead, take steps toward a sustainable platform from which to lead the industry by example. Now is the time for mountain biking to take a step that no other genre of “extreme” outdoor sports has taken before: Using the excitement of a large, impressionable user base to support conservation for the long-term health of the land rather than solely focusing on land access issues.

[see_also id=’231342′]

Early research on the connection between outdoor recreation and environmental concern found only a weak correlation between activity and activism (Dunlap & Heffernan 1975 Journal of Rural Sociology). It goes without saying that leaps and bounds have been made within the outdoors industry to encourage environmental concern over the past four decades; however, much of this concern seems to be focused on climate change and wilderness preservation.

Bikes for sale at Riverbrook bike shop in Hayward, WI. photo: Jeff Barber

The mountain bike industry and its constituents are regularly concerned with changes to trail access, whether a result of land designation changes or additional complications to the term “mechanically advantaged” in the case of e-bikes. The cycling industry has thrived without inspiring environmental activism among the many individuals purchasing new bicycles every year, but maybe a dose of friendly, optional education, could improve trail centers and the environment as a whole for everyone.

[see_also id=’15176′]

When purchasing a new bicycle, whether directly online or through a brick-and-mortar store, several pieces of material are attached to the frame: A sticker encouraging the use of a helmet, another sticker with safety information, reflectors for nighttime safety, and often a plastic disc inside the cassette to prevent the chain from sucking into the wheel.

These pieces of safety information and equipment are minor nuisances for most of us to remove, but are invaluable to a new user who may be uninformed about safety or traffic laws. Would one more piece of education provided with bike sales be much of an annoyance if it offered similar benefits to our trails and overall enjoyment?

What I suggest is a small, industry standard etiquette booklet attached to the handlebars of every new mountain bike sold. This paper booklet would only need to be a few pages long, explaining both social and environmental rules of etiquette that much of the cycling community already practices. Rules like yielding to uphill traffic, avoiding skids, sticking to established trails, and waiting to ride after it rains may seem like common knowledge, but can go a long way toward making mountain bikers better stewards.

Rather than having uninformed riders learn proper etiquette through trail-side confrontations, providing this information could lead to a cleaner environment, less stress on individuals and trails, and a healthier landscape overall.

[see_also id=’46119′]

Perhaps if we as a community focus on bettering our environment and ourselves as trail stewards rather than demand trail access with little to offer in return, the larger outdoor community may notice the part we play in the great outdoors and grant us wider access to the places we love.

I would love to hear your opinions regarding how to better educate the cycling populace to take care of each other and the environment in the comments below.

MTB Tips

MTB Instructor Simon Lawton on Teaching New Riders and Riding in Baja [Podcast #273]

Mountain Bike Podcast

The Environmental Impact of Mountain Biking [Podcast #122]

Mountain Bike Trails

National Bike Month Advocacy Opportunity: Partnering With Other Trail Users

Culture

The Balance: Got any Yield? It'd Be A Lot Cooler if You Did

15 Comments

Please log in or create a free account to join the discussion.

JD Colorado // 2013
Mar 13, 2019

A good idea if people would read it.....and abide by it. Knowing human nature, that's a big if.

0 reply

Manwell 2016
Mar 13, 2019

Why is always human nature when talking about Americans?
The problem is, many Americans have a relatively poor attitude towards nature and conservation in general. Give em a mountain bike and this attitude follows.
Anyone expecting to turn mountain biking mainstream can expect problems. Of course increasing bike is the industry's primary focus. It's a business. I dont expect that to change simply because you hand out a booklet of common sensical etiquette.

troutwest66 Idaho // 2019
Mar 14, 2019

As a sort of new MTB owner and rider any education will help. I enjoy reading the literature that comes with things I buy, new bike, new gun, new truck, etc. Shops can encourage etiquette and offer simple classes or resources to look up. Sometimes it is simple and unintended ignorance on the trails.

Tim Tucker 2019
Apr 23, 2021

At the core a little "info for new riders" flier or booklet seems like a good idea, but I'm not sure I'm sold on the idea of an industry standard booklet.

Much of the advice that's going to be most valuable to new users will be region-specific.

Some examples:

Some areas have soil types that are far more damaged by wet weather riding than others and trails are usually considered "off-limits" for the first 24 hours after a heavy rain
Beginners regularly look for advice on which trails they should try out first
Some areas may have no bidirectional trails, others may have all bidirectional trails
FB groups or other ways to find group rides in the area

While I could see IMBA coming up with a standard template with some basics, this really seems like it would work best as a partnership between local IMBA chapters and bike shops.

Lester Luallin Arizona // 2016
Mar 13, 2019

Handlebar hang cards would help.

BBCcom California // 2018
Mar 14, 2019

I agree that most people are going to set aside all the reading materials that come with the bike. Not that they are rebels, but they just want to ride, and think they are able. I think the most important thing that can be done for the MTB?EMTB community is to have each shop where they are sold to put on a regular ride, possibly weekly or even more, if they have the demand. Selling a bike to someone, making sure they have the right helmet, etc. is done at the shop. But then, invite the buyer to go riding with the shop...all levels, beginners included, easy MTB ride. Then take them on a nice ride and explain about uphill has right-of-way, but try to get out of the way, warning upcoming slower bikers or hikers with "on your left" or "on your right", depending on the space open....lots of tips that will stick can be given to beginning riders, with will make them more environmentally and legally responsible (and safer) as they go riding....

rmap01 Maryland // 2013
Mar 14, 2019

I guess i’m the outlier as I think the idea has merit. We have to start somewhere. The bike purchase is one access point to new riders. This point of sale communication could be further expanded. For example, what if Singletracks worked with the manufacturers as part of the registration process to create a link to the site and possibly even gain access to the registrants’ email? The benefit for the bike purchaser would be that they could access a site that has a list of all trails in the area and could possibly even provide links to their local MTB organization that maintains the trails. If you have their email you could send info related to trail etiquette, skills development, trail advocacy, etc. all of which should be of interest to the purchaser. I realize this may sound a bit pie in the sky but if the upfront effort was made I have little doubt that real progress would be made.

Phonebem Utah // 2017
Mar 13, 2019

It might not be a popular opinion, but I think the only effect this will have is increasing the amount of waste generated with every bike purchase.
I’d think a better way of providing g the info would be for sites like this to continue loudly beating the drum as well as adding a splash page to trail finding apps (MTB, Project, Trailforks, etc.) with the relevant info.

Willyjaybob Indiana // 2015
Mar 14, 2019

No question, YES! I've thought this for years... Although a booklet may be too much. Perhaps a basic 2 sided card with the basics and a website listed to visit for more info--or even directions to app like this one, or MTB Project, Trailforks, etc. I believe that most people will do what's right when given the option and that the MTB community in particular, bonds us in a pretty special way when we're out there on the trails. Being proactive is always preferable to complaining when things don't look the way we'd want them to--while we've done nothing to make things better.

coot271 Georgia // 2012
Mar 13, 2019

Really? No one is going to read it. If the new rider doesn’t already have any sense about them, then an extra lousy booklet will not change anything. Etiquette is learned by doing and using common sense.....SMH!

m.krupp Kentucky // 2018
May 30, 2019

Seems like there are a lot of good ideas here. The booklet would reach some but many would discard and just want to ride (sounds like me). General rules posted next to trail maps at trail heads would be another tool that would reach a few more that may read it if it is right there quick and easy with a few basic rules. Putting in on websites and trail finder apps another good idea. When I first started educating myself I got a lot of info from MTB videos and articles like on this site. I think the local bike shop selling the bike has the most direct line with the customer. I am not sure how to motivate the salesperson to talk to the customer about general rules and courtesies but I think that is way to make sure the customer has to at least process it. Once again the information has to be a few bits of easily digestible information. Maybe all of us as a community could also learn how to confront those breaking the rules in a respectful way and educating them or reminding them. Then what do you do when their response is not respectful? The answer should be remain respectful and move on and hope maybe they change. Can't force people to do the right thing.

MashOr Missouri // 2019
Oct 19, 2019

With potential new buyers, recent buyers and seasoned veteran riders alike, I think one of the things that has really fueled a sense of entitlement is all the online videos. Don't get me wrong, I love watching some of the videos and astonishing things are being done on bikes as well as the artistry with the camera and production. This part of the industry has encouraged the building of trails that aren't sustainable, riding them in conditions and at speeds that aren't responsible and are typically filmed in closed conditions where there are no other users to be mindful of. How could you not get excited about "thrashing" or "shredding" that public trail that you've heard about from your friends that are all buying bikes and riding every weekend? Not sure how to convey any sort of message or what precisely that message should be. There are very different opinions on how muddy is too muddy, how fast is too fast, when is it ok for your tire to break free in a lean vs. lock up in a pointless skid. Just like trying to tell a teenager that they really don't know everything, there is a wrong way to preach to these newcomers and those already making bad choices. As a trail steward, designer, builder and (deep breath) one who repairs damaged trails, I try to lead by example to spread the word. Keeping the message real(and not preachy) is one of my main focuses. Our sport is fun, we just need to figure out ways to avoid any black eyes from the rest of the world by becoming a bit more responsible.

Hap Proctor Florida // 2014
Mar 14, 2019

Wow..... not much faith in the human race shown in the comments. I think older (more mature) first time buyers and probably a higher percentage of women would read it. It’s a good idea that might trickledown to the knucklehead riders.

triton189 2015
Mar 13, 2019

Yes it should but it probably won't happen. I would like to see just basic etiquette posted at main trail heads. This may be more effective. People are gonna be people though.

Phonebem Utah // 2017
Mar 14, 2019

Totally agree! This would be infinitely more effective than a booklet that will be thrown away with the warning stickers and owner’s manual (that’s about as useful as a generic description of a bike).

Featured Articles

15 Comments