What’s your least-favorite MTB marketing jargon?

There's no way in hell I'm ever going to say I'm riding an "acoustic bike."
By Greg Heil

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Marketers in the mountain bike industry love to make up terms to describe how one bike or product is different from another. The only problem is, these words often have squishy meanings at best. For instance, how is a “downcountry” bike different from a “trail” bike? And why the hell are some brands now calling mountain bikes without a motor attached “acoustic”?

Now’s your chance to sound off!

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What's your least-favorite MTB marketing jargon?

Tell us your second (and third) least-favorite terms — and why — in the comments below. 👇

 
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