If you’ve been around bicycles for any amount of time, you have certainly heard the battle cry “Support your local bike shop!” I’m all for it. Hell yeah! Let’s do it! But how? Should you march in and buy the most expensive bike they have on the wall? Yeah, you should. Then you should send it to me. Trust me on this.
Okay, maybe not, but some people do seem to think that not buying your bike at an independent LBS is a sin on par with ritualized devil worship. We’ve got to forget about bikes as a means of supporting shops. Instead, we’ve got to support our shops by never wrenching at home.
Knock it off, you kids. Stop wrenching at home.
Yeah, I said it. The data backs me up on it, too. The National Bicycle Dealers Association (NBDA) says the margin on bicycle sales is 36%, but operating expenses are nearly 38% (37.7%) of gross annual sales. I’m not a mathematician, but I believe that if you make 36% on bikes sold but you are paying 38% on overhead, then it’s actually costing bike shops money every year to stock and move bicycles.
If I may quote the NBDA directly:
Studies also show the average realized profit margin on bicycles to be around 36%, which is a break-even proposition devoid of profit
So how do shops make money at all? Well, people that buy bikes also buy tires, tubes, jerseys, CO2, and get their bikes worked on. That stuff earns a margin of 43% for clothes and 48% for “other.”
This leads me to only one conclusion.
If you want to support your LBS, stop wrenching at home
The way I’m interpreting the data, every time you pick up a t-handled wrench you are taking fried chicken directly out of the mouths of the children of LBS owners. Every time you buy a cassette and chain on line, you are ensuring that an LBS employee has to drink High Life instead of delicious craft beer.
I spoke with Amy from my treasured LBS, Atlanta’s Intown Bicycles.
Amy laughed. “Well, we certainly wouldn’t want to discourage people from working on their bikes.” She said Intown will work on any bike, even department store bikes, despite the fact that budget components are harder to adjust. Often replacement parts for department store bikes cost more than the purchase price of the bike itself. That’s a tough conversation to have.
My sister’s husband Chuck, a veteran LBS employee at Bike Link in Birmingham, wants you to stop tinkering with your bike and give him a chance.
“If a customer looks online for an item and finds it cheap, all I ask is they give me a shot,” he said. “If I can’t help them source the part, I’ll still install it for them.” As an added bonus, if you buy parts and service from Chuck, my nieces get to eat dinner and wear clothes and be educated. My sister can fend for herself.
It’s not about the bike
I’m not saying you shouldn’t buy your bike from a shop. Of course you should, if you want to. I’m saying that for all the noise that is made about supporting local shops by purchasing bikes there, the real support comes from treating your local shop like the neighborhood hub of all things cycling that it is.
Supporting your LBS with a bike purchase while buying components online is a little like drinking nothing but Diet Coke for a month to offset the calories of eating candy every day.
Shops are the best resource cyclists have for advice, service, and sales. They have a vested interest in doing everything they can to keep us riding happily along. If we want them to stick around, we have to do business with them.
So let’s support them. I say let’s stop wrenching at home. Let’s leave it to the experts.
If you have any further questions about how to support your local bike shop, don’t listen to me. Go by and ask them. Maybe bring some beer with you while you’re at it. Can’t hurt.
18 Comments
Dec 30, 2013
Dec 30, 2013
Dec 31, 2013
I try to buy parts from the LBS when I can, and I've referred a ton of people to them - within the last couple weeks they've sold 2 bikes, a trailer, and some accessories because of people I directed there.
However... I'm not paying the LBS to do stuff I can do myself in 10 minutes. If it takes longer to drag my bike to the shop than to just do it, AND I have to pay someone... that's just silly. I'll save that for when I don't have the tools or the know-how. They have plenty of other customers who don't know how to do a dang thing and bring the bikes in to get a tire changed... I don't need to bring my bikes every time I need a $10 adjustment.
Dec 31, 2013
Wheel truing on the other hand (unlike AJ711 in this case), is something I actually like doing myself, which is weird because it's such delicate, finicky, detailed work and I'm mostly the impatient "bull in a china shop" kind of guy. But whenever I break out the truing stand and sit down with it, I get into my Zen state and emerge from the task relaxed rather than frustrated. I won't pay the shop to take that experience from me.
Jun 15, 2014
Nov 17, 2019
1) Do you actually do quality wrench work? (I've had to redo, and adjust almost every job the shops have done...the last job I had at a shop ended up worse than it started)
2) Do you deliver work with a reasoable turn around time, and complete on time ( manage your business )
3) take a hard honest look at your staff. Do they actually KNOW more than your customers? Do they do quality work the first time every time? If NOT? how can you justify being a business owner...start training.
At my three local shops (all well regarded) the person you are most likely to speak with is the least experienced employee. You want me to buy a $4000+ bike from a 16 year old that has not had ANY real product training or experience? You want me to explain my service needs to the same employee? Where are the owners & managers? usually not facing the customer....this is a mistake.
You want me to buy my service parts, and components from you....but when I try you don't have them in stock. Remember I can get them cheaper, faster, with less hassle and more detailed knowledge on-line. We really want to support you...give us a reason.
Dec 27, 2016
If you've been biking for any length of time you've probably had a bad experience with a lbs. It's entirely reasonable to have a certain amount of skepticism when it comes to the sales or service process. Doing your home work is essential. Knowledge is power. Use the internet to research your local bike shops. Keep in mind that reviews don't tell the whole story, especially with the invent of digital marketing. Remember the goal on online marketing is to spread awareness about a local business. Manipulating reviews does come into play. After researching it's best to pay a visit. Take note of how long it takes them to acknowledge you. Ask questions and see if they're really interested in providing great customer service or if its all about getting a sale.
At the end of the day it all comes down to relationship building. It's up to the lbs to prove themselves to you. They have to earn your support.
Jan 1, 2014
I think the best thing I can do for the LBS is to support bicycling.
Jun 15, 2014
Dec 30, 2013
Jan 3, 2014
Dec 30, 2013
Truing wheels? Nope, I'll gladly pay them. Turning a couple of screws to make sure the derailleurs line up properly? Yup, I can easily and gladly spend the time in the garage doing this.
The same holds true for cars. I'll change my oil, rotate tires, change transmission/differential fluids, change a clutch, rebuild a motor, and a few other things. Mainly because I can make the time, I have a second car (that hauls my MTB around, too), and I enjoy wrenching. Now, my center differential is crapping the bed on me, so off it goes to a well respected local shop as I don't have the time or ability to attempt that fix.
If I'm in over my head, I'll gladly fork the money over to the subject matter experts. Most of the time, I want to go riding, and not have to wait to get my bike back. For the most part, I don't mind the time spent in the garage, as I am better prepared to handle issues trailside.
Dec 31, 2013
Dec 30, 2013
So the question is, why don't we see more small shops that only provide service and sell accessories? Bikes take up a ton of floor space and the margins are low so it seems like ditching them could be a good business decision.
Dec 30, 2013
Dec 30, 2013
If I were going to open a cycling store, I would stock accessories, an espresso machine, and possibly some delicious craft beer.
If someone was determined to order a bike from me, they could, but I doubt I'd have any on the floor, especially now that I know they're basically a retail boat anchor.
Sep 1, 2016
Dec 30, 2013
As for my current LBS in Bryson City, NC I know I have a couple of friends in the owners and if I need a quick fix on my bike he will go out of his way for a loyal customer or ANY customer for that matter. I also know I will always get honest advice. That may not be true for every shop but that is the advantage of getting to know those at your LBS.
I for one will always bring my bike in for repairs but I can't blame someone who knows how to wrench their bike at home. If we don't support them in some way the LBS will disappear.