Niner Bikes has agreed to sell to an unnamed Colorado-based investor group, according to a report on Bicycle Retailer. “They’re a group of passionate cycling enthusiasts who want to help us grow, innovate, and thrive. Their involvement guarantees that Niner will continue to be here for our riders, supporters, and industry partners for years to come,” said Niner.
Niner’s founder and president, Chris Sugai, will continue to be involved, and he doesn’t expect day-to-day operations to change much at all. “I’ll still be directly involved in the day-to-day operations, working diligently with our incredible team to explore and push the boundaries of this amazing brand’s potential,” said Sugai.
5 Comments
Nov 29, 2017
Nov 29, 2017
Or did they come along during the 29er movement ?
I have always wondered about this.
Nov 28, 2017
My other hope is that an infusion of capital will allow Niner to start pushing the envelope once again. There has been real innovation in 29er designs over the last couple years (long travel, in particular) but Niner has sorta been on the sidelines lately.
My final hope is that the investors aren't planning to add e-29ers to the Niner lineup. :)
Nov 28, 2017
Nov 29, 2017
Slight thread drift but this is the history of the 29er